In a surprising move, Twitter’s owner, Elon Musk, has officially confirmed the introduction of two new subscription plans for the platform, known as X Premium. These subscription plans are set to offer users a more exclusive and ad-free experience, marking a significant shift in the social media giant’s revenue model.
The announcement came following extensive testing of the new subscription tiers, with CEO Linda Yaccarino hinting at this possibility during discussions with investors and bankers. However, during the unveiling of the plans, Elon Musk refrained from disclosing the pricing details but assured that these new options would be available soon.
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X Premium offers an array of exclusive features for its subscribers. These features include the coveted blue verification badge, the ability to compose longer posts, post editing, access to XPro (formerly known as TweetDeck), and various other perks designed to enhance the user experience.
Two new tiers of X Premium subscriptions launching soon.
One is lower cost with all features, but no reduction in ads, and the other is more expensive, but has no ads.
— Elon Musk (@elonmusk) October 20, 2023
One of the primary draws of the X Premium subscription is its promise to reduce the number of advertisements that users encounter while navigating the platform. According to the official Premium benefits page, the subscription plan is said to display only half as many ads as non-subscribers experience in the “For You” and “Following” feeds. However, it is important to note that the number of ads remains the same on the “Explore” tab and other areas of the platform, such as replies to posts and access to promoted profiles. Whether the plan with no ads applies universally across the entire platform is yet to be confirmed.
This development follows another recent change in Twitter’s monetization strategy. The company recently initiated a trial program where new accounts are required to pay $1 (approximately R$5 at the current exchange rate) to post and interact with other profiles on the platform. Initially, this measure is exclusive to users in New Zealand and Singapore.
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While Twitter officially explained that the move aims to curb the proliferation of bots and spam on the platform, it is worth noting that the introduction of new monetization methods might also be a response to the decline in advertising revenue since Elon Musk’s acquisition of the platform.
As the social media landscape continues to evolve, these changes in Twitter’s business model demonstrate the platform’s efforts to diversify revenue streams and offer a more premium experience to its users. The introduction of these new subscription plans will undoubtedly be closely watched by the Twitter community, as they determine the future direction of this influential social network.
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