In a surprising move, Amazon has officially discontinued its Amp application, a service that allowed users to create and share radio programs with an audience from a library of songs, bearing a striking resemblance to the audio-based social network, Clubhouse.
Amp had enabled users to unleash their inner DJ by providing them with the opportunity to title songs, create playlists, and engage in live conversations with listeners. The tech giant made this decision just a year after its launch in March 2022. At that time, Amazon had expressed intentions to expand its support to Android devices, as the app was initially available exclusively for iOS.
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Steve Boom, the director of Amazon’s Music division, confirmed to Bloomberg that this decision was made “after months of careful consideration to determine the investments Amazon wants to make for the future.”
The discontinuation of Amp comes as a surprise to many, as it seemed Amazon was making a push into the competitive audio sharing space, which had witnessed significant growth in recent years. The Amp app had garnered some attention for its potential to combine music curation with interactive conversations, similar to the Clubhouse model.
Amazon had faced stiff competition in this space from other platforms like Spotify, Apple Music, and, most notably, Clubhouse. However, it appears that Amazon has opted to shift its focus elsewhere, reallocating resources to other ventures within its expansive ecosystem.
The Amp app will no longer be available for download or use, disappointing users who had grown fond of its unique features. Users will now have to look to alternative platforms for their music-sharing and interactive audio needs.
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As Amazon navigates its future investments and priorities, it remains to be seen what new endeavors the tech giant will undertake in the ever-evolving digital landscape. For now, Amp joins the list of Amazon’s ventures that have come and gone, leaving behind a brief but intriguing legacy in the world of audio content sharing.
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