New reports released by the market analysis agency Canalys reveal the market share of each company in the sale of smartphones in the third quarter of 2023, spanning from July to September. Samsung has managed to maintain its leadership position against Apple, but it witnessed a decrease in its market share compared to the previous year.
According to the latest data, approximately one out of every five (20%) smartphones sold globally during the third quarter belonged to Samsung. For comparison, during the same period in 2022, this proportion was slightly higher at 22%.
Experts at Canalys suggest that Samsung is reducing its exposure to the entry-level smartphone market and focusing more on profitability.
Despite the decline, the South Korean company has held onto a significant portion of its proportional advantage over Apple, which did not gain any ground during this time frame. In fact, Apple’s market share saw a subtle decrease, dropping from 18% to 17% between the periods analyzed.
Also Read: Samsung Challenges Apple by Incorporating Titanium in the Galaxy S24 Series
Expectations are that Apple will gain ground in the upcoming reports as they will reflect the sales of the iPhone 15 lineup, which was introduced in September. Initial assessments show a relatively strong demand for the new generation, even though this might not be the case in the Chinese market.
Following the top two contenders are Chinese brands, led by Xiaomi with a 14% market share and OPPO with 9%. Subsequently, Transsion has emerged as the only representative to have expanded its market share between 2022 and 2023, increasing from 6% to 9%.
Transsion is a conglomerate that owns several mobile phone brands, including Infinix, which operates in Brazil in partnership with Positivo. Other companies under the group’s umbrella include Itel and Tecno, which have a stronger presence in Asia and Africa.
Also Read: Samsung Galaxy S24 Series: Cutting-Edge Features and Innovation
Smartphone Market Sees a Decline, but Stability Trends Ahead
Overall, the smartphone market experienced a 1% decline compared to the same period in the previous year, with a total of 293.4 million units sold. Out of these, Samsung accounted for 57.4 million units.
Although there is a decrease compared to the previous year, these figures are considered positive as the decline is less severe than in previous quarters. As a result, the trend suggests stability in the coming months.
Nevertheless, the future demands a degree of caution from companies, according to Canalys. Unfavorable macroeconomic conditions and uncertainties in geopolitical matters still pose potential vulnerabilities to this stability, including the possibility of a growth slowdown in the medium or long term.
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